Project 3: AIGA Postcard

PROJECT DESCRIPTION: The objective for this project was to create a promotional postcard for the AIGA “50 Books, 50 Covers” Design Competition. The postcard was designed with the intention to send to designers who would potentially submit their work to the competition. 

For my concept, I wanted to go for a digitial or cyber aesthetic, because I liked the contrast as this was a competition for book covers. I used a gridded layout made up of solid-colored triangles, as well as triangles with book spines. I used an abstract type face to create visual interest for the audience. For the back of the card, I chose to include past competition winners’ work on the back to hopefully inspire new people to submit.